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E3

As is evident from my pictures I just spent some time at E3 (Electronic Entertainment Exposition). It was definitely more fun than the conferences I'm used to.. most software or geek conferences don't include roomfuls of video games and fun toys.

I'm not much of a game geek (sorry) so I won't be talking much about the games themselves (frankly before this conference I didn't know about the existence of 90% of these games) for that you're best of visiting another blog.. Matt has an entry about E3 that includes game-type-stuff. We hung out together for part of the conference and had lunch (pizza) in the horribly crowded cafeteria at the expo.. The lines to get anything other than wilty salads that have seen better days 10 years ago and semi-edible pizza were longer than I had time scheduled for the entire LA visit.

Most fun (for me) game turned out to be Gran Turismo 4. Playstation had a contest setup where four players competed against each other.. Everyone received tshirts (huge t-shirts) and winner a baseball cap. It was fun to play and surprisingly enough I was 3rd, not last! Line wasn't too bad.. maybe 15-20 minutes waiting.. Considering how crowded the conference was that's not bad at all. I enjoyed the game so much I played it some more at the consoles not mobbed with cameras.

Cameras were everywhere. Literally.. journalists, geeks, professional cameramen, webcams.. One couldn't sneeze without someone else snapping a picture of it. I spent some time playing with PS2 Eye Toy and had at least three cameras recording the spectacle. I think they were mostly excited to see a girl try it..

Females were very much in minority.. Although booth babes were plentiful. There was at least one booth surrounded by a mob of picture-snapping geeks.. we attempted to see what they were selling/producing/offering but all we could spot were two babes in underwear. Go figure.. don't need a product to be popular at E3!

It's hard to believe, but the US government actually paid some army soldiers to come to the expo and present their "America's Army" game.. Don't we have better things to spend money on? They even had a black hawk demonstration outside.. how much did that cost, I wonder?

Internet access was a little hard to get since the lines to the machines provided by Yahoo! Games were long (and painful, everyone seemed to have been writing novels).. then I realized I had a media pass (good to have friends!) and utilized the media newsroom which had a whole lab of machines and wireless access points.. Having the media pass was great.. I could get into all kinds of rooms I wasn't supposed to.. I won't tell anyone if you won't ;)

In a nutshell.. I had lots of fun -- will go again next year given an opportunity!

Comments

Yeah the army is really going full force behind their game as a recruiting tool. It's a decent game and its free. However for now I still prefer BF1942. I honestly don't know if the army game is working well for recruiting, but it probably isn't hurting otherwise they would have ditched the thing by now...

It's Public Relations. Really, it doesn't cost the military much to send a few grunts and an officer over to a game show to do some recruiting.

Having been in the military (but not a recruiter) I can say that it's actually a worthwhile experience.

The AA game is merely another tool. To reach their target audience: Graduating high schoolers. The army isn't as stupid as we would like to believe. Heck, it was the Armies funding that went into creating this thing we call the Internet. =)

I'd be much more down on the army except:
1. The millitary functions as a good option for people to get out of dead-end towns and aquire job skills.

2. I'm just not that much of a pacifist (sorry).

I don't think I really get upset at a little PR money being spent by the army when I saw the CT govt. rip up and repave the exact same stretch of road multiple times in a 2 year period.

Something about equating war with video games that bugs me.. A lot.

It's one thing when it's just video games for the sake of games.. it's completely different when it's the US military using it as a recruiting tactic.